The trend is, in a broad sense, the direction of development in any area of life (for example, in clothing, finance, technology or design), or a certain phenomenon, product or subject that sets the tone in this area.
The word trend is usually translated from English as a "trend", which in itself is rather comical. Being in a trend means "keeping up with the times" and keeping abreast of the latest innovations in this field. Trend of the season is the direction in which this area develops in the current season, as well as the main feature of this direction.
Examples of use:
The trend of recent years in web design has become "flat" interfaces.
Gazprom shares were clearly against the trend this week.
Stay in the trend , take credits and buy new versions of the iPhone!
Trend is on the list: Slang