Hello! Well, haypanem ?
Hypipit (emphasis on "a") is roughly the same as "force" or "PR". And here's another fashionable synonym: "drown" for someone. The English word "hype" is pronounced hayp and means a stormy discussion, sensation, excitement or even hysterics around anything.
Examples of use:
Do not hype your band if you do not have any of your own songs. And if there is - especially not necessary ...
No matter how highballs are in social networks of Navalny, the authorities simply will not dare to let him into big politics, because they know what it can end for them.
Hypipit is in the list: Slang